Doug's Gray Matters

One thing I committed to during this competition is showing—not just telling—the impact we're making. Today's example is a small one, but it stayed with me. A customer left a review saying they wished they had found NULU years ago. You don't skim past a line like that. It's not a typical product review—it's a signal. It means that for some stretch of time, something that should have been simple wasn't. There was friction. Maybe that showed up as pain, as difficulty, or just a

ADHD is often framed as a disability. I personally do not feel that way. For some people, it is—but that experience is shaped heavily by environment. There are theories that different cognitive styles evolved for different roles—some oriented toward structure and order, others toward movement, adaptation, and uncertainty. Both are valuable. But modern systems tend to reward only one. When the environment aligns with the wiring, performance changes. This is about ability—and f

Today’s update focuses on impact through inclusion. I’m sharing a clip from my conversation with Kingsley Scott Jr. on the Vet S.O.S. Network, where we discuss what it means when someone who has been excluded from everyday activities like cooking is finally able to participate. Watch full interview - https://www.youtube.com/watch?v=8ixXRwDlv94 For many people with physical limitations, something as simple as using a knife is not accessible. Seeing someone experience that for

One of the things I committed to during this competition is showing—not just telling—the impact we’re making. Today, that impact is about access. Across the country, there’s a network called the Assistive Technology Act Technical Assistance and Training Center (AT3). Through this network, each state has a demo or lending library  where people can try assistive products before they buy them. That matters more than most people realize. When someone is dealing with a physical li

Entrepreneur of Impact Competition Update - 4/25/2026 I’ll be sharing quick daily updates as we move through this competition—and here’s why that matters. The competition is broken into multiple rounds, each lasting about a week or two… and votes reset every round . So your support isn’t a one-time thing—it’s what carries us forward, round by round. Alongside these updates, I’ll also be sharing real examples of the impact we’re making. That’s what this is really about. Not ju

https://entrepreneurofimpact.org/2026/douglas-katz I've worn a lot of hats in my life. West Point graduate. Veteran. Entrepreneur. Inventor. But the one that drives me every single day? Problem solver. That's what NULU is. A solution to a problem that millions of people face and almost nobody talks about — the moment when physical limitation robs you of something as fundamental, as joyful, and as deeply human as cooking your own food. The Idea That Became a Mission Three year